I COMBINE WORLD-BUILDING, BRAND CREATION, EXPERIENTIAL DESIGN, AND RETAIL INNOVATION TO CRAFT IMMERSIVE ENVIRONMENTS THAT CAPTIVATE AUDIENCES. WITH A KEEN EYE FOR DETAIL AND A STRATEGIC MINDSET, I BRING STORIES TO LIFE THROUGH COMPELLING BRAND NARRATIVES AND DYNAMIC PHYSICAL SPACES. MY EXPERTISE TRANSFORMS CONCEPTS INTO ENGAGING EXPERIENCES THAT RESONATE AND INSPIRES BRANDS AND THEIR CONSUMERS.
THE BOTANIST (BRAND I.D & GUIDELINES)
The Botanist Playbook (Flagship Retail Design)
ACREAGE HOLDINGS (BRAND I.D & BRAND GUIDELINES)
The Botanist (Visual Merchandising Directive)
The Botanist (Location: Worcester, MA)
The Botanist (Packaging Design)
THE BOTANIST (EXPERIENTIAL ACTIVATION)
CHINESE TUXEDO (HOSPITALITY DESIGN)
PIN DROP RUM (BRAND I.D & BRAND GUIDELINES)
PEACHY'S (BRAND I.D & HOSPITALITY DESIGN)
LIVE RESIN PROJECT (EXPERIENTIAL ACTIVATION)
SUPERFLUX (BRAND I.D & PACKAGING DESIGN)
THE GOOD SORT (BRAND I.D & HOSPITALITY DESIGN)
FISH SHOP (HOSPITALITY DESIGN)
IVY PENTHOUSE (HOSPITALITY DESIGN)
IVY POOL CLUB (HOSPITALITY DESIGN)
MATCHES FASHION (EXPERIENTIAL ACTIVATION)
MR WONG (HOSPITALITY DESIGN)
PAPI CHULO (HOSPITALITY DESIGN)
UCCELLO (HOSPITALITY DESIGN)
TIGHTTIGERS (FASHION DESIGN)
MS G'S (BRAND I.D & HOSPITALITY DESIGN)
PALMER & CO (HOSPITALITY DESIGN)
NAKED FOODS (RETAIL DESIGN)
